GEO is optimising your brand to appear in answers from AI engines such as ChatGPT, Gemini and Perplexity. It relies on content that answers customer questions directly, clear structured data, mentions in trusted sources, and an llms.txt file that summarises your business.
SEO, AEO and GEO
- SEO: ranking in classic Google results.
- AEO: becoming the short answer shown above results or read by voice assistants.
- GEO: AI models naming your brand when someone asks "best X in Egypt".
How AI engines choose
These models gather information from many pages and summarise it. A brand mentioned consistently in several trusted sources, with a website that states plainly who it is and what it does, has a higher chance of being named.
Eight practical steps
- A clear definition sentence: "X is a Y company in Z offering A and B" on the home and about pages.
- A direct answer at the top of each article.
- Real FAQs in the customer's own words, with FAQ schema.
- Organization, Service and LocalBusiness schema.
- An llms.txt file at the site root.
- Do not block AI crawlers in robots.txt if you want to appear.
- Mentions in external sources: directories, articles, interviews and reviews.
- A consistent name and description everywhere.
How to measure it
Each month, ask ChatGPT, Gemini and Perplexity the questions your customers ask and record whether and how your brand is mentioned. In Search Console, track question-style queries.
The Waves site is built this way — see our llms.txt. Learn about our SEO and GEO service.
